--- title: ADPV | Investors description: ADPV Adaptiv™ Select ETF targets strong market trends with strategic investments in leading stocks, while minimizing risk during downturns by shifting to Treasury Bills and cash. --- ![Adaptiv](https://pages.adpvetf.com/hs-fs/hubfs/Adaptiv%20Logos/Adaptiv.png?width=566&height=176&name=Adaptiv.png)   FREE ADVISOR GUIDE  **A Momentum Strategy Your Clients Will Actually Understand** **The rules-based case your committee can’t dismiss.** Your clients need a process they can trust when markets get uncomfortable. Your committee needs one they can defend. This guide gives you the framework to build both conversations. ### Download the Free Guide No commitment required. FREE ADVISOR GUIDE  **A Momentum Strategy Your Clients Will Actually Understand** **The case your committee can’t dismiss.** Your clients need a process they can trust when markets get uncomfortable. This guide gives you the framework and the language to defend it internally. ### Download the Free Guide No commitment required. ## **What This Guide Gives You**   ![5eb23c5d-25f7-4310-8c5d-65f0cb46bf51](https://pages.adpvetf.com/hs-fs/hubfs/5eb23c5d-25f7-4310-8c5d-65f0cb46bf51.png?width=125&height=125&name=5eb23c5d-25f7-4310-8c5d-65f0cb46bf51.png) #### Why Most Momentum ETFs Fall Short in Downturns Broad momentum ETFs hold 100 to 400 names and stay fully invested regardless of conditions. That’s not a risk management strategy. This guide explains why concentration and a cash trigger change the calculus. ![Create a simple flat icon with no text or wordsThe icon must be a single solid color onlyUse ONLY this exact color dark blue HEX 375989 RGB 55 89 137N-1](https://pages.adpvetf.com/hs-fs/hubfs/AI-Generated%20Media/Images/Create%20a%20simple%20flat%20icon%20with%20no%20text%20or%20wordsThe%20icon%20must%20be%20a%20single%20solid%20color%20onlyUse%20ONLY%20this%20exact%20color%20dark%20blue%20HEX%20375989%20RGB%2055%2089%20137N-1.png?width=115&height=115&name=Create%20a%20simple%20flat%20icon%20with%20no%20text%20or%20wordsThe%20icon%20must%20be%20a%20single%20solid%20color%20onlyUse%20ONLY%20this%20exact%20color%20dark%20blue%20HEX%20375989%20RGB%2055%2089%20137N-1.png) #### How Active Reconstitution Captures the Right Signal Weekly reconstitution means the portfolio reflects current market leadership, not a stale snapshot from 90 days ago. Here’s how that differs from quarterly rebalancing and why it matters. ![ChatGPT Image Jan 8, 2026, 12_51_33 PM](https://pages.adpvetf.com/hs-fs/hubfs/ChatGPT%20Image%20Jan%208%2c%202026%2c%2012_51_33%20PM.png?width=125&height=125&name=ChatGPT%20Image%20Jan%208%2c%202026%2c%2012_51_33%20PM.png) #### The Cash Trigger: How It Works and When It Fires When the market regime filter signals a sustained breakdown, the portfolio moves to short-term T-Bills. No discretion, no delay. This section shows exactly what triggers that decision and what it has looked like historically.  ![ChatGPT Image Jan 8, 2026, 01_10_16 PM](https://pages.adpvetf.com/hs-fs/hubfs/ChatGPT%20Image%20Jan%208%2c%202026%2c%2001_10_16%20PM.png?width=125&height=125&name=ChatGPT%20Image%20Jan%208%2c%202026%2c%2001_10_16%20PM.png) #### The Language Your Clients and Committee Actually Need Plain-English frameworks for explaining rules-based momentum to clients who ask, “Isn’t this market timing?” and committees that push back on concentration. Ready to use, not just conceptual.  [Download the Guide](https://pages.adpvetf.com/advisor-guide#top) --- ## **What This Guide Gives You**   ![ChatGPT Image Jan 8, 2026, 12_51_33 PM](https://pages.adpvetf.com/hs-fs/hubfs/ChatGPT%20Image%20Jan%208%2c%202026%2c%2012_51_33%20PM.png?width=125&height=125&name=ChatGPT%20Image%20Jan%208%2c%202026%2c%2012_51_33%20PM.png) #### The Cash Trigger: How It Works and When It Fires When the market regime filter signals a sustained breakdown, the portfolio moves to T-Bills. No discretion, no delay. This section shows exactly what triggers that decision. ![ChatGPT Image Jan 8, 2026, 01_10_16 PM](https://pages.adpvetf.com/hs-fs/hubfs/ChatGPT%20Image%20Jan%208%2c%202026%2c%2001_10_16%20PM.png?width=125&height=125&name=ChatGPT%20Image%20Jan%208%2c%202026%2c%2001_10_16%20PM.png) #### The Language Your Clients and Committee Actually Need Ready-to-use frameworks for the market timing objection, the concentration pushback, and the committee conversation. Not conceptual, practical. [Download the Guide](https://pages.adpvetf.com/advisor-guide#mobiletop) **What Advisors Ask Before Allocating** #### Isn’t tactical just market timing? No, and this is the most important distinction to get right before you bring it to a committee. Market timing means predicting where prices are going. ADPV doesn’t do that. It responds to what’s already happening using a rules-based regime filter applied consistently. There’s no discretionary override, no macro call, and no forecast. The signal is observable price behavior. The response is predefined. That’s the opposite of market timing, and it’s a distinction your committee will understand when it’s framed correctly.   #### Can I actually explain this to clients and my investment committee? That’s exactly what this guide is designed to help you do. The strategy runs on two rules: own the strongest stocks when markets are healthy, move to cash and T-Bills when they’re not. Most clients understand that logic immediately. The guide gives you the language to walk them through it with confidence, including how to handle the market timing objection before it comes up. #### What happens to my clients' portfolios in a sustained downturn? When the strategy’s market regime filter detects a broad market downtrend, the portfolio moves entirely to short-term T-Bills and cash equivalents. No discretion, no delay. That rules-driven response is designed for exactly the scenario advisors dread most: an extended selloff that erodes client portfolios and puts fee revenue at risk. #### What is the difference between passive and active momentum? Passive momentum follows a fixed index that rebalances on a set schedule, which means it can be slow to drop yesterday’s losers and slow to pick up today’s leaders. Active momentum makes decisions continuously based on current signals and can step aside entirely when market conditions deteriorate. One is built for consistency. The other is built for adaptability. #### Why does ADPV cost more than passive momentum ETFs like MTUM or JMOM? MTUM charges 0.15%. JMOM charges 0.12%. ADPV’s expense ratio is 1.00%. Those ETFs hold 100 to 400 names, rebalance quarterly, and stay fully invested regardless of conditions. ADPV concentrates in the top 25 to 30 ranked names, reconstitutes weekly, and shifts to T-Bills when the regime filter signals a breakdown. You’re not comparing the same product at different price points. The question worth asking is whether the drawdown mitigation and tighter signal capture justify the difference in the context of your models. That’s a conversation worth having before ruling it out on cost alone. **What Advisors Ask Before Allocating** #### Isn’t tactical just market timing? No. Market timing means predicting where prices are going. ADPV responds to what’s already happening using a rules-based regime filter applied consistently. No discretionary override, no macro call, no forecast. The signal is observable price behavior. The response is predefined. That’s the opposite of market timing, and it’s a distinction your committee will understand when framed correctly.   #### Can I actually explain this to clients and my investment committee? That’s exactly what this guide is designed to help you do. Two rules: own the strongest stocks when markets are healthy, move to T-Bills when they’re not. Most clients understand that immediately. The guide gives you the language to walk them through it with confidence, including how to handle the market timing objection before it comes up. ## **Build the Case.** ## **Then Make It.** ### A practical resource for advisors who want a clear, repeatable framework for active momentum investing and the language to defend it when markets get uncomfortable.   [Download the Guide](https://pages.adpvetf.com/advisor-guide#top) ![ADPV eBook beautyshot V3(500 x 500 px)](https://pages.adpvetf.com/hubfs/ADPV%20eBook%20beautyshot%20V3(500%20x%20500%20px).png "ADPV eBook beautyshot V3(500 x 500 px)") ## **Build the Case.** ## **Then Make It.** ### A practical resource for advisors who want a clear, repeatable framework for active momentum investing and the language to defend it when markets get uncomfortable.   [Download the Guide](https://pages.adpvetf.com/advisor-guide#mobiletop) ![ADPV eBook beautyshot V3(500 x 500 px)](https://pages.adpvetf.com/hubfs/ADPV%20eBook%20beautyshot%20V3(500%20x%20500%20px).png "ADPV eBook beautyshot V3(500 x 500 px)") [![imgi_33_cfd4cb5b_d9fa_4e9f_9b8a_cd5c1c61ab35_66c8c319b4](https://pages.adpvetf.com/hs-fs/hubfs/Adaptiv%20Logos/imgi_33_cfd4cb5b_d9fa_4e9f_9b8a_cd5c1c61ab35_66c8c319b4.png?width=566&height=176&name=imgi_33_cfd4cb5b_d9fa_4e9f_9b8a_cd5c1c61ab35_66c8c319b4.png)](https://adpvetf.com/) Client First Investment Management LLC [TF: (833) 880-5200](tel:+18338805200) © 2026 All rights reserved. Powered by[Exchange Traded Concepts](https://exchangetradedconcepts.com/) **Carefully consider the Funds' investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund’s Prospectus and Summary Prospectus, which may be obtained by visiting [https://adpvetf.com/investor-materials](https://pages.adpvetf.com/investor-materials?hsLang=en). Read the Prospectus and Summary Prospectus carefully before investing.** Distributed by: Quasar Distributors, LLC. Investing involves risk, including possible loss of principal. To the extent the Fund’s investments are concentrated in or have significant exposure to a particular issuer, industry or group of industries, or asset class, the Fund may be more vulnerable to adverse events affecting such issuer, industry or group of industries, or asset class than if the Fund’s investments were more broadly diversified. Active management by the Adviser in selecting and maintaining a portfolio of securities that will achieve the Fund’s investment objective could cause the Fund to underperform compared to other funds having similar investment objectives. For longer periods of time, the Fund may hold a substantial cash position. If the market advances during periods when the fund is holding a large cash position, the Fund may not participate to the extent it would have if the Fund had been more fully invested. The Adviser relies heavily on a quantitative model developed by the Adviser, which is used to value and rank investments or potential investments, to provide risk management insights and to assist in reducing extending declines in the Fund’s net asset value. When models and data prove to be incorrect, misleading, or incomplete, any decisions made in reliance thereon will expose the Fund to risks. Shares are bought and sold at market price (closing price) not net asset value (NAV) and are not individually redeemed from the Fund. Market price returns are based on the midpoint of the bid/ask spread at 4:00pm Eastern Time (when NAV is normally determined) and do not represent the return you would receive if you traded at other times. Investment advisory services are provided by Client First Investment Management LLC, an SEC-registered investment adviser. The firm only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. Registration as an investment adviser is not an endorsement of the firm by securities regulators and does not mean the adviser has achieved a specific level of skill or ability.