FREE ADVISOR GUIDE 

A Momentum Strategy Your Clients Will Actually Understand

The rules-based case your committee can’t dismiss.

          

Your clients need a process they can trust when markets get uncomfortable. Your committee needs one they can defend. This guide gives you the framework to build both conversations.

Download the Free Guide

No commitment required.

FREE ADVISOR GUIDE 

A Momentum Strategy Your Clients Will Actually Understand

The case your committee can’t dismiss.

          

Your clients need a process they can trust when markets get uncomfortable. This guide gives you the framework and the language to defend it internally.

Download the Free Guide

No commitment required.

What This Guide Gives You

 

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Why Most Momentum ETFs Fall Short in Downturns

Broad momentum ETFs hold 100 to 400 names and stay fully invested regardless of conditions. That’s not a risk management strategy. This guide explains why concentration and a cash trigger change the calculus.

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How Active Reconstitution Captures the Right Signal

Weekly reconstitution means the portfolio reflects current market leadership, not a stale snapshot from 90 days ago. Here’s how that differs from quarterly rebalancing and why it matters.

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The Cash Trigger: How It Works and When It Fires

When the market regime filter signals a sustained breakdown, the portfolio moves to short-term T-Bills. No discretion, no delay. This section shows exactly what triggers that decision and what it has looked like historically. 

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The Language Your Clients and Committee Actually Need

Plain-English frameworks for explaining rules-based momentum to clients who ask, “Isn’t this market timing?” and committees that push back on concentration. Ready to use, not just conceptual. 


What This Guide Gives You

 

ChatGPT Image Jan 8, 2026, 12_51_33 PM

The Cash Trigger: How It Works and When It Fires

When the market regime filter signals a sustained breakdown, the portfolio moves to T-Bills. No discretion, no delay. This section shows exactly what triggers that decision.

ChatGPT Image Jan 8, 2026, 01_10_16 PM

The Language Your Clients and Committee Actually Need

Ready-to-use frameworks for the market timing objection, the concentration pushback, and the committee conversation. Not conceptual, practical.

What Advisors Ask Before Allocating

 

Isn’t tactical just market timing?

No, and this is the most important distinction to get right before you bring it to a committee. Market timing means predicting where prices are going. ADPV doesn’t do that. It responds to what’s already happening using a rules-based regime filter applied consistently. There’s no discretionary override, no macro call, and no forecast. The signal is observable price behavior. The response is predefined. That’s the opposite of market timing, and it’s a distinction your committee will understand when it’s framed correctly.

 

Can I actually explain this to clients and my investment committee?

That’s exactly what this guide is designed to help you do. The strategy runs on two rules: own the strongest stocks when markets are healthy, move to cash and T-Bills when they’re not. Most clients understand that logic immediately. The guide gives you the language to walk them through it with confidence, including how to handle the market timing objection before it comes up.

What happens to my clients' portfolios in a sustained downturn?

When the strategy’s market regime filter detects a broad market downtrend, the portfolio moves entirely to short-term T-Bills and cash equivalents. No discretion, no delay. That rules-driven response is designed for exactly the scenario advisors dread most: an extended selloff that erodes client portfolios and puts fee revenue at risk.

What is the difference between passive and active momentum?

Passive momentum follows a fixed index that rebalances on a set schedule, which means it can be slow to drop yesterday’s losers and slow to pick up today’s leaders. Active momentum makes decisions continuously based on current signals and can step aside entirely when market conditions deteriorate. One is built for consistency. The other is built for adaptability.

Why does ADPV cost more than passive momentum ETFs like MTUM or JMOM?

MTUM charges 0.15%. JMOM charges 0.12%. ADPV’s expense ratio is 1.00%. Those ETFs hold 100 to 400 names, rebalance quarterly, and stay fully invested regardless of conditions. ADPV concentrates in the top 25 to 30 ranked names, reconstitutes weekly, and shifts to T-Bills when the regime filter signals a breakdown. You’re not comparing the same product at different price points. The question worth asking is whether the drawdown mitigation and tighter signal capture justify the difference in the context of your models. That’s a conversation worth having before ruling it out on cost alone.

What Advisors Ask Before Allocating

 

Isn’t tactical just market timing?

No. Market timing means predicting where prices are going. ADPV responds to what’s already happening using a rules-based regime filter applied consistently. No discretionary override, no macro call, no forecast. The signal is observable price behavior. The response is predefined. That’s the opposite of market timing, and it’s a distinction your committee will understand when framed correctly.

 

Can I actually explain this to clients and my investment committee?

That’s exactly what this guide is designed to help you do. Two rules: own the strongest stocks when markets are healthy, move to T-Bills when they’re not. Most clients understand that immediately. The guide gives you the language to walk them through it with confidence, including how to handle the market timing objection before it comes up.

Build the Case.

Then Make It.

A practical resource for advisors who want a clear, repeatable framework for active momentum investing and the language to defend it when markets get uncomfortable.

 

ADPV eBook beautyshot V3(500 x 500 px)

Build the Case.

Then Make It.

A practical resource for advisors who want a clear, repeatable framework for active momentum investing and the language to defend it when markets get uncomfortable.

 

ADPV eBook beautyshot V3(500 x 500 px)